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What is embedded finance, and why it's growing in Brazil
A practical introduction to the concept of embedded finance in software products.
Embedded finance is the practice of integrating financial services — accounts, payments, cards, and credit — directly into non-financial products, such as ERPs, marketplaces, and SaaS platforms.
Why it's growing in Brazil
The combination of Pix (Brazil's instant payment system), Open Finance (the country's open-banking framework), and open regulation from the Central Bank of Brazil (BACEN) has created an environment where any software company can offer financial services to its users without becoming a financial institution.
Common use cases
- Digital accounts for a marketplace's customers.
- Corporate cards issued from within an ERP.
- Receivables anticipation on services platforms.
Ready to evaluate your case?
In a conversation with Baasic specialists, we assess the technical, regulatory, and commercial viability of embedded finance in your product.