White-label embedded financeWhite-label embedded finance infrastructure
Financial services under your brand. Integrated into your customer journey.
Baasic connects your business ecosystem to Brazil's regulated financial infrastructure. Launch digital accounts, cards, payments, credit, and insurance within your customer journey with integrated banking governance and time-to-market in weeks.
Connected to financial institutions regulated by the Central Bank of Brazil (BACEN).
The financial layer of business ecosystems that scale in Brazil.
Why embedded finance
Your customers already demand financial services within your business ecosystem.
Building financial infrastructure from scratch means licenses, compliance, banking integrations, and years of development. With Baasic, your ecosystem offers accounts, cards, payments, credit, and insurance as native features — without becoming a bank or giving up control of the experience and brand.
Solutions
App, internet banking, and back office — integrated with financial products and services. All via API.
Digital Accounts
Open and manage accounts for your customers directly in your product. Balance, statements, and transactions via API, under your brand.
See Digital AccountsCards
Issue physical and virtual cards with your identity. Control limits, authorizations, and the end-to-end experience.
See CardsPayments
Pix, bank slips, and transfers integrated. Receive, forward, and reconcile payments programmatically and in real time.
See PaymentsCredit
Offer credit and receivables advance in the context of your product, with the governance and backing of regulated institutions.
See CreditInsurance
Offer embedded insurance in your customer journey. Life, home, auto, and more, under your brand, with partners regulated by SUSEP.
See InsuranceInfrastructure & API
Connect your platform to regulated financial infrastructure via API. Technical support to integrate in weeks.
See Infrastructure & APIWho it's for
Built for business ecosystems that want to grow with finance.
For Business Ecosystems
Explore business opportunities with credit and insurance operations across your supplier, employee, and customer chain.
For B2B SaaS
Add a new revenue stream and increase retention with embedded financial services.
For Fintechs
Accelerate your roadmap with production-ready, regulated infrastructure — without rebuilding the core.
For ERPs
Turn your ERP into a financial hub — accounts, payments, and credit in your customers' workflow.
For Marketplaces
Seller accounts, payment splitting, and automatic disbursements integrated into your marketplace operation.
How it works
A complete financial platform in four steps.
- 01
Plan
Define the business model, revenue streams, and implementation roadmap before any technical integration.
- 02
Connect
With the regulated partner credentials, the Baasic team configures the environment and maps flows to your use case.
- 03
Configure
Set up accounts, cards, payments, and credit according to your journey and your brand.
- 04
Launch
Put financial services into production in weeks, with integrated banking governance.
Differentiators
Why Baasic, instead of building from scratch.
Time-to-market in weeks
Production-ready infrastructure instead of years of development.
Integrated banking governance
Direct connection to financial institutions regulated by the Central Bank of Brazil (BACEN).
Software-focused
Built for companies that already have a product and customers, not to start a fintech from scratch.
Consultative support
A team that understands both engineering and business, accompanying your integration.
Free guide
Practical guide: how to add financial services to your software in 90 days.
A step-by-step walkthrough to take embedded finance from concept to production, covering architecture decisions, regulation, and go-to-market.
FAQ
Frequently asked questions
What is embedded finance?
Embedded finance is the incorporation of financial services — such as accounts, cards, payments, and credit — directly within platforms and software that are not banks. Instead of directing the user to a financial institution, the experience takes place within the product itself.
What is Banking as a Service (BaaS)?
Banking as a Service is the model in which a platform provides, via API, the regulated banking infrastructure needed for other companies to offer financial services under their own brand. BaaS is the infrastructure; embedded finance is the application of that infrastructure in the end product.
What does Baasic do?
Baasic is a white-label embedded finance platform that connects software companies to Brazil's regulated financial infrastructure. Through its APIs, software companies can offer digital accounts, cards, payments (via Pix and bank slips), and credit within their own products, under their own brand.
Is Baasic a bank?
No. Baasic is the technology and governance layer that connects your software to financial institutions regulated by the Central Bank of Brazil (BACEN). Baasic does not hold a banking license; all financial operations are carried out by duly authorized institutions.
How long does integration take?
With production-ready infrastructure, clear documentation, and a testing environment, integration typically takes weeks rather than the years required to build a financial operation from scratch.
What type of company is Baasic designed for?
For software companies that already have a product and customers — ERPs, CRMs, B2B SaaS, fintechs, and marketplaces — that want to add financial services as a new revenue stream and retention driver, while maintaining control of the brand and experience.
What financial services can I offer with Baasic?
Digital accounts, physical and virtual cards, payments via Pix and bank slips, transfers, and credit — including receivables advance — all available via API.
Ready to add financial services to your product?
Talk to a Baasic specialist and see how to integrate accounts, cards, payments, and credit into your software.
Basically everything in banking.