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BaaS vs. building from scratch: when each path makes sense

A look at cost, timeline, and regulatory risk for product teams.

Building a financial operation from scratch involves licenses, regulatory capital, integrations with Brazil's Payment System (SPB), and compliance teams. For most products, it isn't worth it.

When to use BaaS

  • You want to launch in months, not years.
  • Finance is a means, not the end goal, of your product.
  • You want engineering focused on experience, not infrastructure.

When to build from scratch

It only makes sense for institutions with the scale, capital, and regulatory appetite to operate as a bank or payment institution.

Ready to evaluate your case?

In a conversation with Baasic specialists, we assess the technical, regulatory, and commercial viability of embedded finance in your product.